TIPTOPSTARS

Yimbu breaks grounds in marketing of a Cameroonian Film

Chiatoh Collins Songbi / ••Monday•, 06 •July• 2009 15:32•

SDC10320 What is a market, and how do you market? There is certainly no magic to it, once you began by looking around you first. To keep the flame burning in my understanding might simply entail keeping even a bush lamp lit. But, Yimbu Emmanuel started off with a torch light, in his long sought approach to contribute in the marketing of Cameroonian films. All publicity aside, I only like facing the music here.

Among the several constraints faced by film stakeholders in Cameroon notably quality development, financing, professionalization and specialization, marketing stands out distinctly. Even if we have the best works realized, as long as we cannot market them, poverty of some sort will always remain our portion. God forbid!! Jesus!! Mary!!

Reflections on more innovative marketing strategies have been a major preoccupation for all Cameroonian film makers and artists as a whole. Yes, there are ideas and there are ideas. But ideas and opportunities that stay or remain in the cupboards are as good as a waste of time and other resources. Yimbu Emmanuel last weekend Saturday 13 June 2009 matched words with action, when he introduced learning in ENS Yaounde, using home-made films, our films. In this venture that saw each student taking home a copy of Another Chance, many of the students confessed they were wowed with the fact that films are truly made in Cameroon and they can obtain copies for their friends and families as well. You want to know how many copies were sold on this occasion? Not yet. What matters here is we witnessed a simple strategy, a lobby work, which can, and will hopefully benefit the entire Cameroon Film Industry in a simple, interesting and realistic manner. For all of us it is a matter of putting on our thinking caps on our target audience or destination while we embark on quality film production.

Before signing off, guess its important to word it in French; a Collywood, c ; est la qualité d'abord, puis faut savoir sibler dans ces choses, puis qu!il faut vendre a tout prix !!!! Bravo Yimbu and please keep the bush flame burning.

Editor's Note:

Collins is an actor and producer whose contribution to the film industry in Cameroon has been enormous. Like others, Yimbu's initiative caught his attention. It was but normal he reacted.

LATEST COMMENTS

Well, I think the CEA was a very shallow and misgu... More...
This is creativity we are talking about, this are ... More...
Lovelyn,your pre-selection criterias are ok but i'... More...
camhood 4 the better More...
fame is gd More...
CONGRATULATION. THANK GOD FOR YOU GUYS. CAMEROON S... More...
cool girls dat was great but this year we the cons... More...

Popular Articles

•Profile Information•

Application afterLoad: 0.000 seconds, 0.41 MB

Application afterInitialise: 0.027 seconds, 2.88 MB

Application afterRoute: 0.034 seconds, 3.57 MB

Application afterDispatch: 0.090 seconds, 6.94 MB

Application afterRender: 0.152 seconds, 8.14 MB

•Memory Usage•

8604832

•25 queries logged•

SELECT *
FROM jos_session
WHERE session_id = '0sadjlj0og03gajvrjgcmbl405'
DELETE
FROM jos_session
WHERE ( TIME < '1776594026' )
SELECT *
FROM jos_session
WHERE session_id = '0sadjlj0og03gajvrjgcmbl405'
INSERT INTO `jos_session` ( `session_id`,`time`,`username`,`gid`,`guest`,`client_id` )
VALUES ( '0sadjlj0og03gajvrjgcmbl405','1776594926','','0','1','0' )
SELECT *
FROM jos_components
WHERE parent = 0
SELECT folder AS TYPE, element AS name, params
  FROM jos_plugins
  WHERE published >= 1
  AND access <= 0
  ORDER BY ordering
SELECT *
FROM jos_migration_backlinks
WHERE url LIKE 'entertainment/903-movies/167-yimbu-breaks-grounds-in-marketing-of-a-cameroonian-film.html%' OR sefurl LIKE 'entertainment/903-movies/167-yimbu-breaks-grounds-in-marketing-of-a-cameroonian-film.html%'
SELECT m.*, c.`option` AS component
  FROM jos_menu AS m
  LEFT JOIN jos_components AS c
  ON m.componentid = c.id
  WHERE m.published = 1
  ORDER BY m.sublevel, m.parent, m.ordering
SELECT *
FROM jos_jcomments_settings
SELECT template
  FROM jos_templates_menu
  WHERE client_id = 0
  AND (menuid = 0 OR menuid = 140)
  ORDER BY menuid DESC
  LIMIT 0, 1
SELECT a.*, u.name AS author, u.usertype, cc.title AS category, s.title AS SECTION, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug, g.name AS groups, s.published AS sec_pub, cc.published AS cat_pub, s.access AS sec_access, cc.access AS cat_access
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  LEFT JOIN jos_sections AS s
  ON s.id = cc.SECTION
  AND s.scope = "content"
  LEFT JOIN jos_users AS u
  ON u.id = a.created_by
  LEFT JOIN jos_groups AS g
  ON a.access = g.id
  WHERE a.id = 167
  AND ( ( a.created_by = 0 ) OR ( a.state = 1
  AND ( a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2026-04-19 10:35:26' )
  AND ( a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2026-04-19 10:35:26' ) ) OR ( a.state = -1 ) )
UPDATE jos_content
SET hits = ( hits + 1 )
WHERE id='167'
SELECT id
  FROM jos_menu

  WHERE link LIKE '%option=com_search%'

  AND TYPE = 'component'

  AND published = 1
  LIMIT 0, 1
SELECT id, title, module, POSITION, content, showtitle, control, params
  FROM jos_modules AS m
  LEFT JOIN jos_modules_menu AS mm
  ON mm.moduleid = m.id
  WHERE m.published = 1
  AND m.access <= 0
  AND m.client_id = 0
  AND ( mm.menuid = 140 OR mm.menuid = 0 )
  ORDER BY POSITION, ordering
SELECT m.*, SUM(CASE WHEN p.published=1 THEN 1 ELSE 0 END) AS cnt

  FROM jos_menu AS m

  LEFT JOIN jos_menu AS p
  ON p.parent = m.id

  WHERE m.menutype='mainmenu'
  AND m.published='1'
  AND m.access <= '0'

  GROUP BY m.id
  ORDER BY m.parent, m.ordering
SELECT m.*
  FROM jos_menu AS m

  WHERE menutype='mainmenu'
  AND m.published='1'
SELECT cc.id, cc.userid, cc.comment, cc.name, cc.username, cc.email, cc.DATE, cc.object_id, cc.object_group, '' AS avatar

  FROM jos_jcomments AS cc

  LEFT JOIN jos_content AS c
  ON c.id = cc.object_id

  WHERE cc.published = 1

  AND c.access <= '0'

  AND (c.publish_up = '0000-00-00 00:00:00' OR c.publish_up <= '2026-04-19 10:35:26')

  AND (c.publish_down = '0000-00-00 00:00:00' OR c.publish_down >= '2026-04-19 10:35:26')

  AND cc.object_group = 'com_content'

  ORDER BY cc.DATE DESC

  LIMIT 7
SELECT a.id, a.sectionid, a.access, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  WHERE a.id = 555
SELECT a.id, a.sectionid, a.access, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  WHERE a.id = 591
SELECT a.id, a.sectionid, a.access, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  WHERE a.id = 575
SELECT a.id, a.sectionid, a.access, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  WHERE a.id = 483
SELECT a.id, a.sectionid, a.access, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  WHERE a.id = 306
SELECT a.id, a.sectionid, a.access, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_categories AS cc
  ON cc.id = a.catid
  WHERE a.id = 386
SELECT a.*, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  INNER JOIN jos_categories AS cc
  ON cc.id = a.catid
  INNER JOIN jos_sections AS s
  ON s.id = a.sectionid
  WHERE a.state = 1
  AND ( a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2026-04-19 10:35:26' )
  AND ( a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2026-04-19 10:35:26' )
  AND s.id > 0
  AND a.access <= 0
  AND cc.access <= 0
  AND s.access <= 0
  AND s.published = 1
  AND cc.published = 1
  ORDER BY a.created DESC
  LIMIT 0, 25
SELECT a.*, CASE WHEN CHAR_LENGTH(a.alias) THEN CONCAT_WS(":", a.id, a.alias) ELSE a.id END AS slug, CASE WHEN CHAR_LENGTH(cc.alias) THEN CONCAT_WS(":", cc.id, cc.alias) ELSE cc.id END AS catslug
  FROM jos_content AS a
  LEFT JOIN jos_content_frontpage AS f
  ON f.content_id = a.id
  INNER JOIN jos_categories AS cc
  ON cc.id = a.catid
  INNER JOIN jos_sections AS s
  ON s.id = a.sectionid
  WHERE ( a.state = 1
  AND s.id > 0 )
  AND ( a.publish_up = '0000-00-00 00:00:00' OR a.publish_up <= '2026-04-19 10:35:26' )
  AND ( a.publish_down = '0000-00-00 00:00:00' OR a.publish_down >= '2026-04-19 10:35:26' )
  AND a.access <= 0
  AND cc.access <= 0
  AND s.access <= 0
  AND s.published = 1
  AND cc.published = 1
  ORDER BY a.hits DESC
  LIMIT 0, 15

•Language Files Loaded•

/home/ketrp/public_html/mtdv/language/en-GB/en-GB.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.plg_system_debug.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.com_jcomments.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.com_content.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.plg_content_pagebreak.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.tpl_tiptopstars.ini
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_facefans.ini
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_jcomments.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_latestnews.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_mostread.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_adsense_joomlaspan_3_ClickSafe.ini
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_breadcrumbs.ini 1
/home/ketrp/public_html/mtdv/language/en-GB/en-GB.mod_search.ini 1

•Untranslated Strings Diagnostic•

•None•

•Untranslated Strings Designer•

•None•